GRMMR (pronounced grammar) is a lifestyle clothing brand rooted in Glasgow and is a shout out to the city’s creativity which emerges from every corner. Founded by designer and photographer Brian Doran, a Glasgow native and veteran of the iconic Virginia Galleries arcade where he first opened a shop back in the ’90’s. GRMMR is built on a lifetime of storytelling, subculture, and personal style.

GRMMR’s ethos reaches far beyond the city. Our collections reflect a global perspective, a celebration of our city, shaped by travel, photography, street culture, and a lifelong appreciation of well-made things.

GRMMR Brand Promise

At GRMMR, we believe clothing should be more than fabric, it should carry meaning, movement, and story. Born in Glasgow, our brand is rooted in the city’s creative spirit and shaped by global cultural influences.

We design limited, well-crafted pieces for people who move with intent, who value individuality over conformity, and who want their style to reflect who they are and what they believe in. Each collection blends streetwear with storytelling, drawing from music, art, and everyday life to create clothing that feels authentic, relevant, and enduring.

Our promise is to offer more than garments: we create culture. By building community, collaborating with artists, and sharing stories that resonate across borders, we give our customers exclusivity with substance, identity with depth, and a sense of belonging in a movement that starts in Glasgow but speaks to the world.

Glasgow Roots. Movement. Mindset. Rhythm.